Marketing BBA / Business Administration MBA

Career and Academic Opportunities: 

A KSU Master’s of Business Administration (MBA) is a multi-disciplinary degree that first prepares students with a foundation in business imperatives like Accounting, Finance, Organizational Behavior, Operations and Marketing.  The degree focuses on the advanced academic knowledge of business principles and the application of that knowledge to solve business problems.  Students learn to apply principles to develop strategies and processes to drive organizational goals.

Careers in Industries including:  Consumer Packaged Goods, Financial Technology, Healthcare, Consumer Durables, Financial Services, Consumer Durables, Retail Merchandising, Manufacturing.

KSU MBA graduates who also have undergraduate degrees in marketing often pursue leadership careers in: Brand Management, Product Management, Commercialization, Revenue Management, Channel Marketing Management, Sales Management, Business Development, Advertising Management, Marketing Analytics, Consulting, Media Management, Project Management, Marketing Research, Public Relations

Sample Academic Plan

Suggested Timeline 

Students will need to be accepted into the Coles College undergraduate program in Marketing before they can apply to this Double Owl Pathway.

Apply Here

    • GPA: 3.50 or above in KSU undergraduate coursework
    • Minimum 75 hours completed toward Bachelors degree
    • Minimum 30 hours completed at KSU
    • MKTG 7030 to count for MKTG 4490
    • MGT 7050 to count for MGT 4490
    • MKTG 7730 to count for MKTG 4820
  • For current admission requirements please click here.

    • Undergraduate Degree
      • Bachelor of Business Administration (BBA) in Marketing
    • Department / College
      • Marketing and Professional Sales / Coles College of Business
    • Advising Contact 
      • Greg Lawrance
      • glawranc@kennesaw.edu
      • 470-578-4893
      • Burruss Building, Room 404
    • Graduate Degree
      • Master of Business Administration
    • Department / College
      • MBA Programs / Coles College of Business
    • Advising Contact 
      • Ellen Hearn, Advising Coordinator for the MBA Programs
      • ehearn1@kennesaw.edu
      • 470-578-4471
      • KSU Center, Room 425
  • Complete the online application here to apply.

    The undergraduate and graduate programs will review your academic record.

    You will receive an email to your KSU student email account with the decision.

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